But it’s only…
When was the last time you heard those words in your voiceover business when you replied to a request for a voiceover? Or for that matter, when did you last hear those words in any business you’re running – especially a creative business?
Yesterday I was approached to voice a script for a radio advert overseas. How much would you charge, they asked. Well there are many things to consider when pricing a job, it’s not like selling a widget that has a set price and expected value and where the more you buy the more it costs. That usually IS all about the price.
But with a voiceover, you think about how long the script is, how long it will take to do the job – does it need post production, for example. And you even consider the usage of the voice, is it for broadcast or not, is it for local use, regional use, national or even international use.
So I considered the various points, stipulated the price and what I would deliver for that price. Give me the go ahead, I said, and I can deliver later today. But the response came back, we only have a budget of £** as we are only a start-up company. Well I sympathise, we all have to start somewhere to build our portfolio…but we also have a living to make too.
In this particular case, would it have not been more sensible for them to just state the budget in the first place instead of dancing around the subject? That way everyone knows where they stand and if a voiceover artist IS willing to voice a radio advert for a handful of peanuts, than that’s for them to live with and I can stop wasting MY time.
I wonder why, when it comes to devaluing skills, it’s the voiceover that takes the hit? But it’s only…a voice…a character…10 words? But you’re just talking aren’t you, anyone can do that, can’t they?
Well consider this: Do animators only draw a bit? Do carpenters just knock in a few nails? Does an accountant just add up a few numbers? So why then, is a voiceover JUST a voice?
I’d be interested to hear your thoughts on this one…no matter which side of the mic you’re on.